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Rendever Media

Rendever's media team is focused on bringing the daily world to life for a niche, captive audience: older adults.

From the Super Bowl to the Boston Marathon, from Pride parades to holiday celebrations, these are the moments that shape culture, that give us something to talk about, to feel, to remember. And yet, for so many older adults, those moments become harder to access.

We’re changing that.

Rendever Media brings the world back within reach, so people can continue to experience the wonder and awe of life. We’re not just capturing events, we’re carrying them forward. Extending their energy, their meaning, their sense of being part of something bigger, into communities across the country.

Because staying connected to the world shouldn’t end when getting there becomes harder.

Connect with our Media Team

Why Credential Rendever Media

A Dedicated, Experienced Media Team

Rendever Media is the media arm of Rendever, the leading virtual reality platform in senior living. Our team has deep expertise in producing content from live events — capturing the energy, the atmosphere, and the moments that matter — and delivering them to hundreds of thousands of residents in communities nationwide.

With media partnerships led by Nicole Will, host of the top-rated willGather Podcast: Navigating the World with Your Aging Loved One, our media coverage is guided by someone who understands both storytelling and the audience we serve. With a background in Social Gerontology, hands-on caregiving experience, and leadership as a senior living Director, Nicole brings a rare combination: she knows how to produce compelling media and she knows exactly what resonates with the communities receiving it.

An Audience No One Else Is Reaching

Credentialing Rendever Media means extending your event's reach to an audience that no other media outlet serves: older adults living in senior communities who cannot attend in person. These aren't passive viewers — they're engaged residents experiencing your event through immersive content delivered directly into their communities.

This is an audience that traditional broadcast, digital, and social media consistently overlooks. Rendever Media closes that gap.

110+

Pieces of Media Placements

Secured across national and local broadcast, digital, and print outlets.

406M

Cumulative Audience

Across a decade of coverage ranging from top tier journals to outlets focused on seniors and caregivers.

700+

Partner Organizations

Senior living communities, hospice, and healthcare organizations using Rendever experiences to change the narrative on aging.

Proven Reach and Recognition

Rendever Media's work has generated 110 pieces of media coverage across broadcast, digital, and print — reaching a cumulative potential audience of over 406 million viewers.

Our coverage has been featured by outlets including:

  • KING-TV Seattle — Super Bowl coverage (February 2026)
  • WBIR Knoxville — Christmas light show experience (December 2025)
  • WLWT-TV Cincinnati — Honor Flight for Veterans Day (November 2025)
  • News 12 New Jersey — Celebrating Passover through Virtual Reality (April 2025)
  • WFMZ Pennsylvania — Paranormal Places via Virtual Reality (October 2024)
  • KOAA News 5 — UCHealth Avalanche VR experience (October 2022)
  • Irish America — St. Patrick's Day coverage (March 2021)
  • Denver Center for the Performing Arts — Red Rocks experience (February 2021)

This track record reflects both the quality of our coverage and the compelling nature of our mission: every credentialing organization that has worked with us has seen their event story amplified through a lens that resonates with audiences and media outlets alike.

Spotlight: Publicized Partnerships

See how Rendever's media and public relations teams have collaborated to bring real-world experiences to life across local and national broadcasts.

Seattle Seahawks
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Seattle Seahawks

February 13, 2026

Seahawks fans across Seattle get to experience the 2026 Super Bowl victory parade in VR. 

Honor Flight
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Honor Flight

November 5, 2025

Senior living residents are now able to use virtual reality to experience their own Honor Flight.

Colorado Avalanche
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Colorado Avalanche

October 14, 2022
UCHealth adds a Colorado Avalanche celebration following their Stanley Cup victory.

Meet Nicole Will

As our Head of Marketing and Partnerships, Nicole Will envisions a world where the journey of care and aging is shared, where older adults and caregivers are not just supported but truly seen and heard by the brands and organizations shaping their lives.

As an international thought leader, Nicole is helping reshape how we understand aging, caregiving, and connection. Through storytelling, global partnerships, and speaking, Nicole brings people and ideas together, helping organizations lead with greater humanity, clarity, and a renewed vision for how we age and care. 

Nicole is the creative force behind the top-rated willGather Podcast: Navigating the World with Your Aging Loved One - a trusted space for heartfelt stories, expert insights, and forward-thinking solutions for caregivers and leaders working to transform the care economy. 

With a background in Social Gerontology, hands-on caregiving experience, and leadership as a senior living Director, Nicole bridges advocacy with strategy - bringing the credibility, relationships, and editorial judgment that make Rendever Media's event coverage resonate. 

Nicole Will Aug Headshot crop-1
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