In January 2019, more than a million fans flooded the streets of Boston to celebrate at the Patriots Super Bowl LIII victory parade. As a Boston-based company, our team had a crazy idea to film the parade so that the older adults we serve could experience the event themselves. Thanks to some quick collaboration between MassChallenge, the City of Boston, and the New England Patriots, our team was able to secure a spot on the very first duck boat in the parade.
This once in a lifetime video experience is now available to tens of thousands of seniors in the Rendever community. For many lifelong Patriots fans, attending victory parades may be something they’ve experienced, but the view from the float is something new and different. And for all of the anti-Patriots fans out there, we typically recommend imagining the parade is for another team! Even non-sports fans love the experience of confetti flying and fans cheering for them.
Content partnerships like this are so important because they allow us to bring the experience to those whose life may be limited in some way.