What's happening?
At the conclusion of the initial investment through Breckenridge Village, Ohio Living has begun its expansion activities.
Moreover, taking full advantage of the excitement and buzz Rendever has delivered across our organization, we have taken it on the road as part of our legacy tour, which is traveling to multiple Ohio Living communities to engage staff, residents, and family members in a marketing campaign to demonstrate our distinct position in the marketplace. This tour, which has prompted considerable interest in VR from other communities, has allowed Breckenridge Village to be positioned as a leader amongst our communities, who are looking for the latest and greatest in technology to help position themselves as the go-to communities in their region.
The outcomes of this marketing effort have led to VR’s expansion into new Ohio Living communities and supported fundraising activities through our gifts planning team. The latter positively impacted our ability to increase fundraising. This has been a delightful surprise for us—leveraging the power of technology, and its ability to differentiate our group in the market, to support fundraising outcomes.
Through the deployment of Rendever’s resident engagement platform, we saw an increase in the social networks created at Breckenridge Village amongst residents, and between residents and staff. The nature of Rendever’s system encourages a shared social experience; staff and residents continue discussion and sharing long after the headsets are moved. Through the delivery of Rendever’s various features, many of which are highlighted above and include the RendeverLiveTM programming, we saw social networks grow within this community.
